CountryMax History


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Beginning in 1984 as a small farm supply and feed store owned by the Payne family, CountryMax has grown into one of western New York State’s biggest success stories. CountryMax now operates 16 locations spanning from Buffalo to just north of Binghamton, and employs over 300 team members, a number that continues to grow each year. Over time the product offering as well as store size has increased dramatically- in addition to farm and feed supplies, CountryMax is now a one-stop shop for all lawn and garden products, pet supplies, small pets, clothing and backyard wild bird feeding. CountryMax customers have come to rely on a level of service, pricing, and small-town feel in a way that larger stores cannot replicate- yet they also enjoy the benefits of CountryMax’s extensive purchasing power and flexibility that typically tips the scales between the “big-boxes” and independents.


Beginning in 2008, CountryMax began rolling out the striking rough cut wood theme that we have become known for, and the effect has been one of the most unique shopping environments in the country. The typical CountryMax store ranges from 15,000 to 23,000 square feet, with future stores planned with increasing size.


Fostering a sense of community among employees and customers alike, CountryMax continues to build on the tradition of the small unique local store feel, expanding to more locations and bringing our unique brand to communities across New York State.

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